Ford Launch the Mach-E.
Global campaign to launch the first fully electric vehicle from Ford: The Ford Mustang Mach-E.
Created at a bespoke event in Detroit, we made light painting portraits of a number of high profile eco and automative influencers from across the USA. Seeded through the series of images were blue flashes of light; the Three Line Sketch which, when joined together reveal the silhouette of the new vehicle.
Imagery was used across all Ford websites around the world in the run up to the launch along with a range of additional digital comms.